A campaign for the Fédération québécoise des directions d’establishment d’enseignement (FQDE) created by Casacom Pr. The mission of the campaign titled ‘Plus Qu’Un Devoir’ was to promote the profession of educational establishment management in Quebec.
The campaign had significant reach through:
·TV advertising
·Radio advertising
· Graphic identity of the campaign
·Social media management and digital content creation
·Digital advertising campaign
·Media buying
·Live launch event